Brown GearTech

Challenge

Brown Europe had built an outstanding reputation over more than 50 years, but its brand no longer reflected the business it had become. Following a strategic business refresh, the company set out to reposition itself as Brown GearTech, targeting high-value OEMs and reinforcing its expertise in precision-engineered gearbox solutions. 

The challenge was to create a modern, distinctive brand that would communicate technical excellence while differentiating the business in a traditional engineering sector. The new identity needed to support ambitious growth plans, strengthen credibility with OEM audiences and provide a scalable platform for future marketing and business development.

Approach

Working alongside the strategic direction established by Sharp Thinking Marketing, we delivered a complete end-to-end rebrand, creating the Brown GearTech identity and rolling it out across every customer touchpoint. This included brand strategy, logo design, brand guidelines, website design and development, photography, video production and a new brand film. 

We created a highly interactive website with custom animations, intuitive navigation and engaging content to showcase the company’s expertise. The project continues through an ongoing marketing partnership, including SEO, content creation, creative design and the continued expansion of the website as the business grows.

Impact

The transformation repositioned Brown GearTech from a respected engineering supplier into a confident, future-focused OEM partner with a strong, recognisable market presence. The cohesive new brand, dynamic website and rich visual content have provided the business with a powerful platform for sales, recruitment and long-term growth. 

Ongoing content marketing and website development continue to strengthen search visibility, demonstrate technical expertise and build authority within the engineering sector. Together, the branding, digital platform and marketing ecosystem have equipped Brown GearTech with the tools to engage new audiences while supporting its ambitious vision for the next 50 years.

Testimonial

“Rebranding a 50 year old company is no small undertaking. Respecting our heritage and staying true to our values while also creating a brand that shows our modern purpose and ambition was going to be a tall order for any agency partner. 

The team at Big Orange managed to tap into what was important to Brown GearTech, they distilled our mission into a visual identity and web presence that tells the world that we are strong, ambitious and proud of what we bring to our customers.

The Big Orange team repeatedly delighted us with the brand identity, the website concept and the technical execution of the website build, while remaining flexible and collaborative throughout the project lifecycle.”

Frank Harris, MD, Brown GearTech