CorrosionRADAR
We partnered with Corrosion Radar to elevate their thought-leadership content through engaging, accessible storytelling.
Invest West Kent
A new brand and digital platform created to showcase West Kent as a destination for business, investment and growth, bringing together three local authorities under one distinctive identity and compelling regional proposition.
Challenge
Invest West Kent is a partnership between Tunbridge Wells Borough Council, Sevenoaks District Council and Tonbridge & Malling Borough Council, created to promote inward investment, business growth and economic development across the region.
The challenge was to establish a distinctive brand and digital presence that would position West Kent as an attractive destination for businesses, investors and skilled professionals. The new identity needed to represent three local authorities equally while communicating a single, compelling message. Alongside the branding, the project required a flexible website capable of showcasing investment opportunities, regional strengths and ongoing business success stories.
Approach
We created a complete brand identity that reflected the ambition, connectivity and economic potential of West Kent, developing a modern visual language that balanced professionalism with regional character.
We then designed and developed a responsive website centred around user experience, combining interactive maps, sector pages, investment information, blogs and case studies into a clear, intuitive platform.
To further bring the region to life, we produced a dynamic motion graphic hero video showcasing West Kent’s key strengths and opportunities. Every element was designed to create a cohesive brand experience that could evolve alongside the partnership’s future initiatives.
The Strategy
The new brand and website have provided Invest West Kent with a professional platform to promote the region as a thriving destination for investment, innovation and business growth. Launched at the inaugural West Kent Expo, the platform has strengthened the partnership’s ability to communicate opportunities, showcase local success stories and support businesses looking to relocate or expand. The flexible content management system allows the team to continually publish news, events and investment opportunities, ensuring the website remains a valuable resource for investors, businesses and stakeholders while supporting the region’s long-term economic development strategy.
Up next: A Big Orange Case Study (or two)
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