Deep Form

Bringing DeepForm’s pioneering sustainable manufacturing technology to life through a new website and bespoke animated explainers, transforming complex engineering processes into a clear, compelling story that communicates the commercial and environmental benefits to OEMs, engineers, investors and industry partners.

Creative, Digital, Video, Web Design

Challenge

DeepForm needed a digital platform that could clearly communicate a highly innovative manufacturing technology to a diverse audience of OEMs, engineers, investors and industry partners. While the company’s patented metal pressing process offers significant reductions in material waste, energy consumption and CO₂ emissions, the technical nature of the technology made it challenging to explain its value proposition quickly and effectively. The goal was to create a digital presence that balanced engineering credibility with accessibility, helping DeepForm articulate both the commercial and environmental benefits of its solution.

Approach

We designed and developed a new website alongside a series of bespoke animated explainer videos that brought DeepForm’s technology to life. Beginning with a strategic content and UX process, we mapped key audience journeys and structured information to guide users from high-level benefits through to the technical detail behind the innovation.

The website was designed to combine clean, modern aesthetics with clear messaging and intuitive navigation, ensuring complex information could be understood by both technical and non-technical audiences. Alongside the website, we created a suite of animated explainer videos that visually demonstrated the fold-shear manufacturing process, simplifying intricate engineering concepts into engaging, easy-to-follow narratives. Through motion design, illustration and storytelling, the animations helped communicate how the technology reduces waste, improves efficiency and delivers measurable sustainability benefits.

Impact

The result is a cohesive digital ecosystem that positions DeepForm as a pioneering force in sustainable manufacturing innovation. By combining an intuitive website with engaging explainer content, we transformed a complex technical proposition into a compelling story that is accessible to a wide range of stakeholders.

The new platform strengthens DeepForm’s ability to communicate its vision, supports investment and partnership conversations, and provides a scalable foundation for future growth. Through clear messaging, thoughtful UX and impactful visual storytelling, the website and animations help demonstrate the real-world value of DeepForm’s technology while reinforcing its mission to drive more efficient, lower-carbon manufacturing processes.

“Working with Big Orange transformed how we communicate our deep form technology. The team’s ability to balance technical accuracy with compelling visual storytelling was exactly what we needed.”
Marketing Director, DeepForm