CorrosionRADAR

Overview

We partnered with Corrosion Radar to elevate their thought-leadership content through engaging, accessible storytelling. Operating across global energy, industrial and infrastructure sectors, Corrosion Radar needed to communicate complex technical concepts in a way that resonated with both engineers and senior decision-makers.

Our solution was a series of four bespoke 2D animated ‘Did You Know?’ videos, designed to simplify specialist insights while maintaining technical accuracy. The content was created to sit seamlessly across their website and digital channels, enhancing user understanding and strengthening brand consistency.

By combining clear messaging with visually engaging animation, we helped transform highly technical subject matter into content that is easy to digest, informative and aligned with Corrosion Radar’s positioning.

Approach

We began with a structured kick-off to align on objectives, messaging hierarchy and visual direction, as a strategic foundation of production.

Our team developed detailed storyboards for each video, mapping narrative flow, pacing and key messages. Two rounds of amends allowed us to refine both the storytelling and visual approach before moving into production.

A proof of concept was then created to establish animation style, transitions and motion principles. Once approved, we progressed to full production, delivering four polished 2D animations with voiceovers.

Each video focused on communicating a single insight clearly and concisely, balancing technical accuracy with visual engagement to appeal to both specialist and non-specialist audiences.

Outcome

The final result is a cohesive series of high-impact animations that strengthen the ‘Did You Know?’ campaign across Corrosion Radar’s digital ecosystem. The videos provide a clear, engaging way to communicate complex topics, improving accessibility without diluting technical credibility.

Now live on the website, the animations support user understanding at multiple levels, from engineers seeking detailed insight to stakeholders looking for a high-level overview. They also introduce a consistent visual language that enhances brand recognition across channels.

The project has equipped Corrosion Radar with a versatile content asset that not only increases engagement but also reinforces their position as an innovative leader in predictive corrosion monitoring.

Testimonial

“I’ve loved working with you guys. I keep saying to everyone, you’ve just been such a pleasure to work with. Probably one of my favorite agencies I’ve worked with so far.”

Marketing Manager, Corrosion Radar