A Day in the Life of an Intern: Chapter 1
Welcome to month one, and welcome to Royal Tunbridge Wells. I’m Ailsa, and over the next year I’ll be sharing my placement journey with you.
Blogs
Settling for Average in the Age of AI
Maths was never my strong suit, but I know that there are three ways to find the ‘average’ value: the mean, the median and the mode (thanks Key Stage 3). Let’s recap: the ‘mean’ is the mathematical average. The median finds the middle value. The mode confirms which value most frequently occurs.
Why marketing effectiveness matters more than ever
For years, marketing conversations have centred on optimisation: improving performance, increasing efficiency and finding ways to do more with less. Today, advances in automation and AI are accelerating that shift even further, allowing marketers to create, analyse and deploy activity faster than ever before. But speed alone does not create growth. The challenge facing modern
Bigger isn’t always better – the case for independent agencies 10 years into our journey.
After a decade in the industry, we’ve seen enough to know that bigger doesn’t automatically deliver better outcomes. We are cheerleaders for clients making an intentional choice to choose an independent agency, not as an alternative or a compromise, but as a genuinely better way of working for clients of all types. Right now, there’s