Bitmovin
Developing high-performing, easy-to-manage website that aligned with their brand and business goals.
The Snow Leopard
We transformed The Spotted Dog into The Snow Leopard: an immersive après-ski residency inspired by Alpine and Savoyard culture, complete with its own brand, website, venue creative, content and campaigns running from Christmas through ski season.
Challenge
The Snow Leopard was a seasonal dining concept created as the winter residency at The Spotted Dog, transforming the venue into an authentic après-ski destination from Christmas through to the end of the ski season. The challenge was to create a completely new brand that captured the warmth, energy and character of a traditional Alpine bar, while generating excitement around the annual takeover. The identity needed to stand apart from the pub’s existing brand, creating a fully immersive experience that extended across digital marketing, venue branding and customer touchpoints to encourage bookings and repeat visits throughout the season.
Approach
We created the complete Snow Leopard brand from the ground up, developing a distinctive visual identity inspired by Alpine lodges and Savoyard ski culture. The project included branding, website design and development, menus, signage, venue graphics, social media content, photography, video production and paid advertising. Every element was designed to transport guests from rural Kent to the mountains, creating a cohesive experience both online and in the venue itself. Seasonal campaigns, engaging visual content and targeted advertising helped build anticipation before launch and maintained momentum throughout the winter residency.
Impact
The Snow Leopard transformed The Spotted Dog into a fun and distinctive winter experience. The immersive branding, consistent creative and integrated marketing generated strong awareness across social media and helped drive bookings throughout the Christmas period and into the ski season. By creating an experience rather than simply promoting a venue, this project demonstrates how strategic branding and integrated marketing can completely reinvent an existing venue and create a memorable destination.
“The [Big Orange] team became an extension of ours – creative, strategic, and completely aligned with our objectives.”
Massimo Lapi, CEO, Florence Hills
Up next: A Big Orange Case Study (or two)
Other projects with big impact.
Ford Search Partners
Ford Search Partners, a brand new recruitment firm, aimed to establish a distinct brand and strong online presence to effectively reach and engage clients and candidates in their sector.
Invest West Kent
A new brand and digital platform created to showcase West Kent as a destination for business, investment and growth, bringing together three local authorities under one distinctive identity and compelling regional proposition.
Florence Hills
Florence Hills is a high-end real estate development company dedicated to restoring historic Tuscan estates into exceptional…