The Snow Leopard
The Snow Leopard is a unique après-ski-inspired restaurant and bar within The Spotted Dog pub in Penshurst, Kent…
Florence Hills
Creating a luxury property brand for a developer restoring extraordinary homes in the Tuscan hills, with a refined identity and digital experience designed for a discerning international audience.
Challenge
Florence Hills was founded with a clear vision: to restore some of Tuscany’s most remarkable historic estates and transform them into exceptional luxury homes. As a brand-new business, they needed more than just a logo and a website, they needed a brand that reflected the craftsmanship, heritage and exclusivity of their offering, while appealing to a discerning international audience of high and ultra-high-net-worth buyers.
The challenge was to create a timeless identity and digital presence that balanced traditional Italian elegance with a modern, technology-driven approach to luxury property development.
Approach
We worked with Florence Hills from the ground up, developing the brand strategy, visual identity and a bespoke website that positioned the business as a premium player in the luxury real estate market, Inspired by the architecture and history of Florence itself, we created a sophisticated brand system that carries through every touchpoint, from printed materials to digital communications.
The website was carefully designed to showcase both the properties and the company’s unique approach, with a refined user experience, custom property functionality and a platform built to evolve as the business grows. Every detail was considered to reflect the quality and attention to detail that defines the Florence Hills brand.
Impact
The new brand and website gave Florence Hills a strong foundation to launch into a highly competitive market with confidence. Together, they communicate the company’s expertise, credibility and distinctive position within the luxury property sector, while providing a seamless experience for prospective buyers and investors.
More than a marketing asset, the website has become a key business platform, supporting enquiries, showcasing developments and reinforcing Florence Hills’ reputation as a modern, forward-thinking developer with deep respect for Tuscany’s architectural heritage.
Testimonial
“From the very beginning, working with Big Orange felt like a true partnership. They took the time to understand our vision, our values, and the level of precision required for a brand like Florence Hills. Their team became an extension of ours – creative, strategic, and completely aligned with our objectives. The outcome goes far beyond design; it’s a brand and digital presence that reflect exactly who we are and where we’re going.”
Massimo Lapi, CEO
“The [Big Orange] team became an extension of ours – creative, strategic, and completely aligned with our objectives.”
Massimo Lapi, CEO, Florence Hills
Up next: A Big Orange Case Study (or two)
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