Rathbones
Rathbones, a renowned UK-based wealth and investment management firm, were looking to engage with their audience in innovative…
We brought Cambrionix’s innovative device management technology to life through a series of story-led videos, combining cinematography, animation and technical storytelling to simplify complex products and support sales, marketing and global partner engagement.
Cambrionix develops industrial-grade USB and Thunderbolt hubs alongside sophisticated device management software, enabling organisations to charge, sync, test and manage large fleets of mobile devices from a single platform. Its technology serves customers across education, circular technology, mobile device testing, manufacturing and enterprise environments, where reliability and scalability are critical.
As the business expanded into new markets, it needed a compelling way to communicate complex technical capabilities to a wide range of audiences. The challenge was to translate highly engineered products into engaging, easy-to-understand marketing content that demonstrated real-world applications while supporting sales conversations, partner engagement and international business growth.
We produced a series of premium, story-led product videos designed to simplify complex technology without losing technical credibility. Our team managed the project from concept through to delivery, including creative direction, scripting, storyboarding, product cinematography, 3D animation, voiceover production and post-production editing.
Rather than simply showcasing product features, each film demonstrated how the technology solves genuine customer challenges across multiple sectors. The content was tailored for use across sales presentations, exhibitions, social media, websites and digital campaigns, creating a flexible library of assets that could support both technical buyers and commercial decision-makers throughout the customer journey.
The finished videos became a central part of Cambrionix’s marketing and business development activity, helping the company communicate its value proposition with greater clarity and confidence. They were used to support presentations to major multinational organisations, while also providing engaging content for websites, exhibitions and campaigns.
By transforming complex technical messaging into visually compelling stories, the videos strengthened stakeholder engagement and increased brand visibility, whilst providing the sales team with powerful assets to support conversations across international markets. The project established a scalable content library that continues to support product launches, customer education and ongoing commercial growth.


“Big Orange did a fantastic job creating a captivating video for our latest product campaign“
CMO, Cabrionix

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