Bitmovin
Developing high-performing, easy-to-manage website that aligned with their brand and business goals.
Eight Bars Brewery
Eight Bars is an Italian craft beer brand named after the elegant geometry of a bicycle frame. We developed its brand identity from scratch, including a bold wordmark, vibrant colour palette and a series of posters pairing the new branding with iconic Italian landmarks.
Overview
Eight Bars is an Italian craft beer brand looking to make a striking entrance into a competitive, tradition-rich market. The brand name, inspired by the elegant geometry of a bicycle frame, was intended to evoke themes of precision, balance, and smoothness. Big Orange was brought on board to translate this concept into a compelling visual identity that would stand out and resonate with a modern audience.
Our Approach
We began by developing three distinct brand concepts, each interpreting the bicycle theme in a different way. Working closely with the Eight Bars team, we combined internal creative exploration with customer feedback and market research to guide the selection of the final direction.
Once the clients favourite concept was chosen, we refined it to deliver a clean, contemporary identity. The final logo was a stylised abstraction of a bicycle frame, paired with a custom-designed, bold sans-serif wordmark. Notably, the letter ‘g’ in ‘Eight’ was tailored to mimic the shape of a wheel, giving the identity a memorable and unique twist.
Bright, energetic colours were introduced to communicate Eight Bars’ innovative spirit while helping the brand pop on shelves and in digital spaces. We extended the identity with promotional assets including a series of striking posters that paired the new branding with iconic Italian landscapes and architectural landmarks.
Outcome
The result was a cohesive, visually arresting brand identity that honours the inspiration behind the name ‘Eight Bars’ while positioning the brewery as an exciting new player in the craft beer space.
“Working with Big Orange was a success from start to finish.“
Head of Marketing, Eight Bars Brewery
Up next: A Big Orange Case Study (or two)
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