World Fund

Overview

We were approached by World Fund, one of Europe’s leading climate-tech venture capital firms, to collaborate in the development of research-led white papers and flagship publications. Founded in Berlin, World Fund backs startups capable of delivering significant CO2 reduction at scale through breakthrough technologies spanning energy, food systems, manufacturing, mobility and industrial infrastructure.

Their publications combine deep policy analysis, climate data, economic insight and sector-specific technical research, often focused on Europe’s resilience, decarbonisation and industrial competitiveness. Our role has been to transform this complex material into visually compelling editorial assets that communicate clearly with policymakers, institutional investors and industry leaders.

Across multiple reports, we’ve helped evolve a sophisticated, research-driven visual identity that reflects World Fund’s position at the forefront of European climate-tech investment and innovation.

Approach

To support World Fund’s growing programme, we developed a scalable editorial design system tailored specifically for long-form climate-tech and policy content. Building on their existing brand identity, we introduced bespoke typography, extended colour palettes, custom iconography and modular layouts capable of flexing across complex charts, diagrams and data-heavy pages.

Part of the process is redesigning raw datasets and technical visuals into clear, accessible graphics that maintain scientific credibility while improving readability and engagement. This includes sector-specific illustrations and editorial structures that help guide readers through dense geopolitical and economic narratives.

The visual direction balances premium aesthetics with research-led clarity, aligning closely with World Fund’s mission of backing transformative climate technologies with measurable emissions impact. We also manage print-ready production, ensuring every publication is delivered to a high specification suitable for international stakeholders and high-level distribution.

Outcome

Our ongoing partnership with World Fund has resulted in a cohesive portfolio of visually rich publications that strengthen the accessibility of their research and the maturity of their brand. By transforming highly technical climate-tech and geopolitical analysis into engaging editorial experiences, the reports now communicate more effectively with investors, policymakers and senior decision-makers.

The consistent visual system we developed has helped establish a recognisable publishing style across multiple white papers, reinforcing World Fund’s authority within the European climate-tech ecosystem. Through clearer data visualisation, structured storytelling and premium design execution, each publication supports the firm’s broader mission of accelerating technologies capable of driving large-scale emissions reduction.

Testimonial

“Big Orange have a rare ability to turn a brief into a story. They took a complex story about European climate and deep tech and turned it into something compelling and cinematic. Collaborative, responsive, and always on time – a great partner to work with.”

Veronica Fresneau, Communications Director, World Fund