The Imaging Centre
A joined-up digital and creative partnership for greeting card print specialist The Imaging Centre, spanning website design, social media, paid advertising and motion.
Mackley Engineering
A long-term creative and marketing partnership with leading civil engineering contractor Mackley, spanning brand, web, social media, paid campaigns, video, creative design and exhibitions – building a consistent identity across every customer and stakeholder touchpoint.
Challenge
Mackley is a specialist civil engineering contractor with almost a century of experience delivering complex coastal, river, water and infrastructure projects across the UK. As the business approached its centenary, it needed a brand and marketing presence that reflected both its heritage and its future ambitions. The challenge was to modernise the company’s identity while retaining the trust and reputation it had built over generations.
Beyond the rebrand, Mackley required an integrated marketing partner capable of supporting every aspect of its communications, from digital marketing to exhibitions, project storytelling and business development.
Approach
We delivered a complete brand refresh and designed and developed a new website that better communicated Mackley’s expertise, culture and values. Our partnership then evolved into a full-service marketing retainer, providing ongoing creative design, social media management, paid advertising, video production, photography, exhibition stand design, printed collateral and campaign support.
We also created motion graphics, project case studies, recruitment content and digital assets that ensured the brand remained consistent across every customer touchpoint. This integrated approach gave Mackley a single creative partner capable of supporting both day-to-day marketing activity and long-term strategic growth.
Impact
The refreshed brand and ongoing marketing activity have positioned Mackley as a modern, forward-thinking engineering contractor while respecting its long-standing reputation within the industry.
The new website, engaging content, targeted paid campaigns and consistent social media presence have strengthened brand awareness, supported recruitment and improved visibility across key markets. Exhibition stands, video content and creative marketing materials have helped Mackley showcase its expertise at industry events and client meetings, while the long-term retainer has ensured every campaign and communication remains aligned.
The result is a cohesive marketing ecosystem that continues to support the business as it grows.
“The [Big Orange] team became an extension of ours – creative, strategic, and completely aligned with our objectives.”
Mackley Customer
Up next: A Big Orange Case Study (or two)
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