The Imaging Centre

Challenge

The Imaging Centre is a specialist print-on-demand partner, helping greeting card publishers bring their products to market through exceptional print quality, rapid turnaround and a seamless fulfilment service. As the business expanded, it needed a modern digital presence that better reflected its expertise, technical capabilities and customer-first approach. The challenge was to clearly communicate a specialist service in a competitive market while positioning the business as a trusted partner for publishers of all sizes. Alongside this, the company wanted to launch a dedicated brand for its print-on-demand offering, creating greater clarity within its growing range of services.

Approach

We delivered a complete redesign and development of The Imaging Centre website, creating a modern, conversion-focused platform that clearly communicates its services, expertise and customer benefits. Our partnership has since developed into a full-service marketing retainer, including social media management, Google Ads, paid social campaigns, motion graphics, video production and ongoing website development.

We also created the complete brand identity for ICprint, developing its positioning, visual identity and supporting creative assets to establish a distinctive print-on-demand brand while maintaining a clear connection to The Imaging Centre’s trusted reputation.

Impact

The new website has strengthened The Imaging Centre’s digital presence, providing a clear and engaging platform that showcases its expertise and makes it easier for prospective customers to understand its services. Ongoing paid advertising, social media and video content continue to increase visibility, generate enquiries and reinforce the business’s reputation for quality, reliability and outstanding customer service. 

The launch of IC print has successfully positioned the company’s print-on-demand offering as a standalone brand, creating new marketing opportunities while remaining closely aligned with the wider business. Together, the work provides a scalable platform that supports continued commercial growth.