Altia
Branding and marketing for Altia, a property company established in 2023 and based in Cyprus, offering property sales, investments, and property management.
Bennett Opie
Bringing more than 140 years of Bennett Opie heritage to new audiences through social media, paid campaigns, photography, video and creative content – combining distinctive storytelling with performance-focused digital marketing.
Challenge
With more than 140 years of heritage, Bennett Opie is one of the UK’s best-known producers of premium pickles, preserves and pantry essentials. While the brand enjoyed a strong reputation and loyal customer base, it wanted to increase awareness amongst new audiences and drive sales in an increasingly competitive retail market. The challenge was to celebrate the company’s rich heritage while presenting the brand in a fresh, engaging way across both traditional and digital channels. Marketing activity needed to inspire consumers, showcase product versatility and reinforce Opie’s position as a trusted name in quality food.
Approach
Working as an extension of the team, we delivered an integrated marketing programme spanning creative design, social media management, paid search, paid social, video production, photography and motion graphics. We created advertising campaigns for leading food and lifestyle publications, developed engaging organic and paid social content, and produced recipe videos and high-quality product photography that brought the brand to life. By combining inspiring visual storytelling with targeted digital campaigns, we created a cohesive marketing ecosystem that increased visibility, engaged food lovers and supported retail sales across multiple customer touchpoints.
Impact
The integrated marketing programme strengthened Opie’s presence across print, digital and social media, helping introduce the brand to new audiences while maintaining strong engagement with existing customers. Recipe videos, photography and creative content generated higher levels of interaction across social platforms, while targeted paid campaigns expanded reach amongst home cooks and food enthusiasts. The consistent visual identity across every channel reinforced the brand’s premium positioning and rich heritage. Together, the creative, content and advertising activity provided the client with a stronger platform for brand awareness, customer engagement and continued commercial growth.
Up next: A Big Orange Case Study (or two)
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